Days are passing by and the Internet is becoming an increasingly important part of our lives. We communicate online, shop online, pay our bills online, spend most of our time on the Internet, work or have fun using various web-based applications, social networks and e-mails, e-banking, etc.
And despite the boom in online sales, a surprisingly significant number of users still believe that the Internet is a dangerous place and thus they prefer to shop and submit payments „face to face” in real offices and local shops.
According to a research, performed by the Gartner Inc. Company, 15 percent of online consumers in the United States are so worried about online fraud, that they are not willing to shop online at all. The statistics in the UK are even more scary, where according to a study of CyberSource, 41% of respondents admit that the reason for not shopping online is fear for the security of their personal information.
Therefore, in order to develop a successful business online, you need to ensure your users that their personal data is protected and guarantee they will not become a victim of internet fraud. If users suspect that there is such a risk, they are less likely to shop, even register on your site. Trust and confidence of your customers compound the key foundation of any online existence. Whether you’re an individual or a company, it is important to take care and protect them just like you do for your home or personal business. No matter how big and popular your commercial website is, if your company provides no signs of security with an SSL certificate, it is most likely that your prospects will leave before making a purchase.
The good news is that online consumers are becoming better informed and most of them are used to looking for the padlock icon, “https” protocol or the green bar in the address bar of the web sites they visit. This way, all of their concerns about their online safety immediately disappear, they feel safe and proceed with submitting their personal information, subscribe to your newsletter or shop from your online stores.
If until now you have been hesitant whether or not to install an SSL certificate on your website, now you have one very good reason to do it:
Over the last couple of years, Google migrated all its decisions to work over SSL, which leads us to the conclusion that they would like to see our sites working the same way. The topic was even raised by Matt Cutts on Search Marketing Expo in March, who answered the question firmly, saying that he personally would gladly have SSL Certificate included as part of the algorithm for ranking in search engine. Matt Cutts said he’d like for HTTPS to be a ranking signal and I guess, even though he is on a leave, he got his wish.
Few days ago Google announced that they are now using SSL/HTTPS as a ranking signal in their Google search algorithm. In other words, websites with encryption — a common security measure that protects user data so that only authorized parties can read it — will show up higher in Google search results. In other words, Google is making another decisive step towards improving security over the Internet. Sites that use a secure connection over HTTPS (SSL certificate), will have a better ranking and will perform better at higher positions in SERPs. Isn’t that a good reason to go for a SSL? Tell me about it!
The signal is said to be very weak, although the buzz about it is enormous and webmasters should not go crazy about it, but it is still a definitive sign.
What’s next after you have decided to protect your site?
First you need to choose the right SSL certificate that will best accommodate your needs. Protect yourself and your clients now with one of the great Private SSL solutions, provided by WebHostFace. Let us help make the decision easier, contact us, we can lend a hand with that!
I Have SSL Already, Do I Need To Do Anything?
The ranking boost is applied only to the pages that have SSL on them. Typically, SSL is installed only on your checkout pages which excludes your product pages, content pages, etc. So what you need to make is your whole domain name, all the URLs, all the files, all the includes, all of it, go over HTTPS.
Is There A Negative Side To Going SSL
Switching from HTTP to HTTPS bothers many SEO experts and website owners. There is really nothing to worry about, as long as you do things the right way. Google has assured that if you switch your site over properly, there is no downside. Still the main advice of experts:
- Select the correct type of SSL certificate that is best suited for your site
- Note that all SSL certificates use 2048-bit key
- Use relative url addresses
- Let Google bots crawl your site using HTTPS robots.txt
- Allow indexing of your pages by search engines.
For the website developers’ convenience, Google engineers have made changes to Google Webmaster Tools which allow you to see every indexed url in each protocol – both HTTP and HTTPS.
Be one step ahead of the competition, win the trust of your visitors and increase traffic to your website and sales with only one step: adding SSL certificate!