If you know me by now, you would not be surprised to find out that I am the one standing behind this article. As a real fashion enthusiast, pink lover and style devotee, I strictly follow color trends not only for my daily fashion needs but also for my work strategies.
And just like my fashion-passion, web design has it’s yearly trends. Some stick to them and some keep out of style to go their own way. Undoubtedly color trends are particularly important in design as they set the overall tone and feeling of a site.
Last year was marked as green- Pantone Color of the year 2013 was Emerald Green. For those of you who are not familiar with Pantone, I will add a little note. Since 2000, the Pantone Color Institute™ has been designating a Color of the Year to express in color what is taking place in the global Zeitgeist. A color that will resonate around the world, the PANTONE Color of the Year is a representation of what people are looking for, what they feel or need. Not necessarily the hot fashion color of the moment, but a color crossing all areas of design which is an expression of consumer mood and attitude.
With the trend of “Going Green” and being more environmentally conscious, it’s no surprise that the green color trend is one of the biggest on the web today. Inspired by this tendency WebHostFace chose the green color right away. Pair it with the soft pastels and there you have it – “the WebHostFace green” as we call it.
But still, today I’m not going to look back at 2013, but I’m going to look forward to 2014 .
What colors are “in” at the moment?
This year, the honor goes to the color Radiant Orchid. 2013 put the focus on colors commonly found in nature and this trend continues in 2014.
“Lively. Radiant. Lush… A color of elegance and beauty that enhances our sense of well-being, balance and harmony.”
The captivating, magical and enchanting Radiant Orchid. An invitation to innovation, modern and versatile, it encourages creativity and adds a touch of uniqueness. Soaked with the harmony of the fuchsia, purple and pink undertones, Radiant Orchid inspires confidence, its rosy hints descend from great joy, love and health. It is a color that encourages us to experiment.
Want to use Radiant Orchid in your designs? Here are the color codes:
CMYK: C-19, M-70, Y-0, K-0
RGB: R-200, G-107, B-168
Sometimes it is easy to forget that color may be one of the most effective ways of making your design really stand out. Whether you’re using orchid as an accent to green, brown or blue, or as the head tycoon of the design, it can definitely make a splash.
So far the reviews are mixed. When I first saw the news about it, I was automatically reminded of the famous purple dinosaur. It is a motherhood syndrome I guess. But it turns out there are a ton of ways to incorporate Radiant Orchid into your projects if you want to be on-trend, and enjoy the challenge of crafting a design around a specific color! Done right, I think it could be a glamorous addition to any logo or web design.
Use Radiant Orchid color in:
- Social Media Icons Design
- Logo design
- Template design
As evident by the 2014 web trends, designers are hitting the refresh button with basic tones to bring them to a whole other level. Basic colors are being used in imaginative ways to create stimulating websites, defined mainly by hue and undertone. Through the use of special techniques, web designers are producing websites that are compelling, yet pure in their look.
We have started incorporating Radiant Orchid in our Christmas promotion materials, you could find it in our Christmas owls …
Our CEO loves wearing Radiant Orchid as well …
Still we have plenty of time to decide which will be our next “orchid” step. Lots of cool stuff coming up, starting with the soon-to-come launch of WebHostFace’s template gallery!