What have we learnt from the ALS Ice Bucket Challenge
Credits to http://www.alsa.org
Unless you’ve been living under a rock, you’ve seen tons of examples of the Ice Bucket Challenge. Love it or hate on it, there are many lessons to be learned from the viral success of the ALS Ice Bucket Challenge.
The ALS Association has declared that they’ve received $115 million in donations since July 29, 2014compared to $2.1 million during the same period last year, plus they’ve made it from 700,000 new donors. That’s an amazing increase in numbers.